About Us
Principals
Debbie Johnson, President and Owner
When the industry was in desperate need of high quality graphics and production, AD Ideas was the solution to creating the unimaginable. The brain work of Debbie Johnson, AD Ideas has been an industry leader since it was established in 1991. Wearing a hat of many colors, she also is highly involved in traveling the globe for sales training and consulting to help other advertising and publishing companies. A proven leader in advertising, communications and sales training, Debbie has clearly displayed success in business for over 25 years.
Allen Carlisle, Vice President and Owner
A guru in the directory publishing business and other affiliated design service companies for over 25 years, Allen Carlisle has been an integral part in the success of AD Ideas. Working with several publishing companies such as BRI, Inc., CDI, Mast Advertising & currently the President/CEO of Keystone Publishing, he has held various executive roles that contribute to his vast knowledge and expertise. He has an extensive background in education, management and marketing that result in his constant involvement as a consultant to several publishers across the country
Holly Borham-Ramos, Vice President of Operations
Over the past ten years, Holly has embraced the passion and commitment along side the strong leaders within AD Ideas to make it the innovative, growing company it is today. She is an experienced Creative Director with a degree in Visual Communications and undergraduate work in the studio arts. In her current role as Vice President of Operations, she manages client relations and service, directory/production consulting and development, while facilitating interdepartmental relations and all day-to-day operations. Holly is also very active in the local business community and lends her time and talents to several organizations.
hborham@adideasllc.com
Carroll Elter, Production Director
Having been with AD Ideas since its inception, almost 15 years ago, Carroll is a commanding force behind the success and well established history of the company. Educated in the creative arts, his areas of expertise are desktop publishing and internal quality control. Carroll oversees all aspects of production including data entry, pagination and directory development. His extensive industry experience coupled with his role as a liaison between clients, vendors, printers and our production staff has given him valuable insight into reducing overall production costs.
celter@adideasllc.com
Leslie Hebert-Velasquez, Senior Creative Director
As our Senior Creative Director and leader in the industry, Leslie has been an acute asset to the aesthetics and development of our creative department. Her skills have contributed to the high standards and quality that AD Ideas has offered our publishers for over ten years. She is continually sought after to develop, enhance and broaden the industry standards in directory and product branding. As an active participant in the local design community, she devotes much of her time to sharing her knowledge and training her fellow designers on staff to ensure the quality of design AD Ideas is recognized for.
Production
Jennifer Esparza—Assistant Production Director
jesparza@adideasllc.com
Anna Arevalo—Editing Director
proofing@adideasllc.com
Creative
Leslie Hebert-Velasquez—Senior Creative Director
lhebert@adideasllc.com
Dori Stephenson—Associate Creative Director
dstephenson@adideasllc.com
Sonny Santellan—Associate Creative Director
ssantellan@adideas.com
Administrative
Debbie Flores—Administrative Supervisor
dflores@adideasllc.com
Love the book! Never thought I’d ever “read the phone book”, but I am enjoying this one very much.
—Lena Richard
Bayou Pages Directory
End User